Get Some Clarity
Whoever you are, whatever you do, you have an imperfect view of the drivers of market behaviour. Media bubbles, ‘fake news’, expectation and observer bias — all push you further from the reality of the market.
A Bias-Free Read on the Drivers of Market Behaviour
Our platform models the genuine drivers of market behaviour.
This enables our products to deliver actionable intelligence into the emotional response, media, content, topics and themes which really shape your world.
Powerful, Objective Analysis
How Do I Cost-Effectively Drive Influence?
Narrative Analysis™’s bias-free Media Power measure shows you the sites which have real power against your narrative, and are specific to this particular narrative. They may be mainstream media, social voices, or micro-influencers.
How Do I Perform on Attributes versus My Competitors?
The Emotional Response measure highlights your performance versus that of your competitors. Where are you strong/weak? What do you own? Where do you have weakness? From the market’s view, what can you leverage?
Identify The Key Themes
The Topics and Themes measure identifies the key topics in the category, and the market orientation to them. Look here for market problems/solutions and expectations.
Target The Messages/Positionings Which Drive Your Category
Some attributes work harder than others. Significance Driver™’s Attribute Power measure shows the contribution of each attribute to the overall performance score of a brand, product, employer or other entity. The Attribute Relationship measure shows you can see the relationship between attributes. This insight enables effective tuning of messaging. More detail still can be found in Topics and Themes.
Improve Content to Drive Preference and Sales
You can see the specific content which drives preference via the Content Power measure. Learn from what is working — is it video? Infographics? White papers? Third party voices? What is the tone? Is it dramatising the problem? Or Lifestyle? Understanding Content Power means you can get specific.