We Deliver Utility From
The World's Narratives

Our Vision

Our mission is to deliver utility from the world’s narratives. Our platform and products exist to do just that. Our vision is to provide a fact, accurate objective read on the market, to better understand, predict and influence its behaviour.

Our Team

In Tokyo in 1994, our founders Darrell Berry & John Ricketts developed the idea of ‘social media’ – heralded by Forbes magazine as the earliest example of the concept.

Today, our team brings together commercial, mathematical and software engineering expertise, to deliver data-based communications insight which saves our clients time, effort and budget.

Our Platform

earth.ai analyses millions of behavioural interactions with content, to model human interaction with your world, and to offer an objective read on engagement, media power, and the authentic emotional drivers of behaviour.

earth.ai powers our products, and is at the heart of everything we do.

Our Science

Starting with a particular topic of interest, we model the interrelationships between the conversations on this topic: across the Web, blogs, traditional and Social Media. This process generates the narrative graph of the topic.

From the mathematical properties of the narrative graph, we can quantify key real-world measures which deliver actionable insight on the underlying narratives and the behaviours they drive.