Fast Market View and Exploration
Significance Narrative Analysis™
Getting a Bias-Free Market POV is hard.
But it’s the key to effective action.
What Does The Market Feel — And How Do I Leverage That?
Understanding how your market feels is key to successful action. Is your audience Angry, Scared, or Happy? Is there expectation of new news? Narrative Analysis™’s sensitive Emotional Response measure reports how the market feels — empowering you to adopt the right tone for engagement with it.
How Do I Optimise My Content?
Narrative Analysis™’s precise Content Power metrics highlight the specific content which drives your narrative — whilst Content Exploration empowers you to you learn from what is working. Is it video? Infographics? White papers? Third party voices? What is the tone? Is it dramatising a problem or selling a lifestyle?
How Do I Cost-Effectively Drive Influence?
Narrative Analysis™’s bias-free Media Power measure shows you the sites which have real power against your narrative, and are specific to this particular narrative. They may be mainstream media, social voices, or micro-influencers.
What’s the Outlook?
Narrative Analysis™’s unique Engagement Categorisation and Emotional Orientation metrics deliver fast, reliable orientation. Identify the strongest stories, and achieve a clear understanding of market momentum.
Identify The Key Themes
The Topics and Themes measure identifies the key topics in the category, and the market orientation to them. Look here for market problems/solutions and expectations.