Damien Madden of the Woolmark Company, and Dave McCaughan of AI.Agency, talk to us about making what they do matter more to the world. This is a modified version of a keynote presentation at IIex US. “Australia lives on the sheep’s back”. It’s … Read More
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Country Brands: The Narratives Which Drive ‘Brand Thailand’ (And Its Competitors)
Dave McCaughan applies the Significance Systems platform and products, to understand Country Brands. He initially focuses close to (his) home: Thailand. Thailand is a brand. Like all brands, Thailand exists in a competitive world. Thai business people doing business internally or for … Read More