Knitting Narratives: How the Planet values Wool

Damien Madden of the Wool Company, and Dave McCaughan of AI.Agency, talk to us about making what they do matter more to the world. This is a modified version of a keynote presentation at IIex US.  “Australia lives on the sheep’s back”. It’s … Read More

Country Brands: The Narratives Which Drive ‘Brand Thailand’ (And Its Competitors)

Dave McCaughan applies the Significance Systems platform and products, to understand Country Brands. He initially focuses close to (his) home: Thailand. Thailand is a brand. Like all brands, Thailand exists in a competitive world. Thai business people doing business internally or for … Read More