Dave McCaughan applies the Significance Systems platform and products, to understand Country Brands. He initially focuses close to (his) home: Thailand. Thailand is a brand. Like all brands, Thailand exists in a competitive world. Thai business people doing business internally or for … Read More
Author Archives: John Ricketts
A quick Narrative Analysis of “Xi Jinping Thought” globally across English speaking markets reveals a world dominated by expectation. Under the surface there are concerns ….. (cynicism & despair) but that won’t stop the planet positively engaging with this new framework of Chinese policy.
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