Country Brands: The Narratives Which Drive ‘Brand Thailand’ (And Its Competitors)

Dave McCaughan applies the Significance Systems platform and products, to understand Country Brands. He initially focuses close to (his) home: Thailand. Thailand is a brand. Like all brands, Thailand exists in a competitive world. Thai business people doing business internally or for … Read More

2017-2018: Happier Than You Think?

Dave McCaughan asks a few basic questions …. like, can 2018 be better than last year?  I spent a lot of time the last couple of days looking across my digital social network and the broader press looking at reviews … Read More

Uber Credit Card: Seeing past my own bubble

On a personal note I can’t say I was thrilled by an Uber credit card …. a company knee-deep in many serious and systemic issues, now moving into financial services didn’t sit that well ….. at least to me. … Read More

“Xi Jinping Thought”: An Expectant World

A quick Narrative Analysis of “Xi Jinping Thought” globally across English speaking markets reveals a world dominated by expectation. Under the surface there are concerns ….. (cynicism & despair) but that won’t stop the planet positively engaging with this new framework of Chinese policy.
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