Knitting Narratives: How the Planet values Wool

Damien Madden of the Wool Company, and Dave McCaughan of AI.Agency, talk to us about making what they do matter more to the world. This is a modified version of a keynote presentation at IIex US.  “Australia lives on the sheep’s back”. It’s … Read More

Reducing the Strategic Risk to Your Business

Mark Jones of Riskloop explores how Significance Systems reduces the strategic risk in business, with particular focus on the mining industry. Mark was interviewed by Austmine — the leading industry body for the Australian Mining Equipment, Technology and Services (METS) sector, … Read More

Country Brands: The Narratives Which Drive ‘Brand Thailand’ (And Its Competitors)

Dave McCaughan applies the Significance Systems platform and products, to understand Country Brands. He initially focuses close to (his) home: Thailand. Thailand is a brand. Like all brands, Thailand exists in a competitive world. Thai business people doing business internally or for … Read More

2017-2018: Happier Than You Think?

Dave McCaughan asks a few basic questions …. like, can 2018 be better than last year?  I spent a lot of time the last couple of days looking across my digital social network and the broader press looking at reviews … Read More