Market Orientation For A Changing World

Our platform analyses millions of behavioural interactions with content,
to offer an objective read on engagement, media power,
and the authentic emotional drivers of behaviour.

Free of bias.

On any topic, in any major language and market, quickly and cost-effectively.

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Our media-neutral engagement analytics assist focussed, topic-specific media and messaging planning: to empower our customers to craft cost-effective multi-channel media strategies with clarity and confidence.

“McDonald’s has actively used Significance Systems in a number of markets in our region, with some great results”
— Shamini Nair, Global Digital Director

marketing customers

Our narrative categorisation and content power metrics provide our customers the clarity they require to understand engagement ‘in the wild’, and to effectively plan and allocate resources to achieve maximum effect.

government customers

Our proprietary media power measures, coupled with our unique emotional analysis, provide a clear reading on the emotional underpinnings of market and stock movements, and investor engagement.

capital markets customers