Shape the Narratives
a science-led company, whose products deliver
Communication Power to global leaders in business, marketing
a science-led company, whose products deliver Communication Power to global leaders
in business, marketing
Our unique platform, Narrative Engine, identifies deep narratives and their key drivers, for any topic, in any language, across the Internet.
Our products exploit this data, to deliver a step-change in value, over subject-matter experts, social listening, behavioural research, or ‘Big Data’ projects.
In a Nutshell:
What Can We Do?
Communications professionals know the strongest story, wins.
But what’s the strongest story for your industry? The most powerful narrative for your category? Your product? Your brand? Your issue?
We’ll find them for you.
And the levers you need to effect meaningful change.
See how we answer key client questions:
What are the strongest narratives in our category?
What are the leadership narratives where there is real threat or opportunity for us?
What do our customers and partners really care about?
Who are real opinion leaders on our issues?
Our products deliver communications insights which save our customers time, effort and money.
Social ‘listening’ is easy, but a crisis situation demands more actionable diagnostics.
What Sets Us Apart
Starting with a particular topic of interest, we model the interrelationships between the conversations on this topic: across the Web, blogs, traditional and Social Media. This process generates the narrative graph of the topic.
From the mathematical properties of these graphs, we can quantify key real-world measures which deliver actionable insight on the underlying narratives.
Developed in-house using best-in-class technologies and development processes, Narrative Engine crunches Big Data into actionable insights for our customers, and is at the heart of everything we do.
Forbes says our founders were amongst the first to develop and productise the idea of Social Media.
That was 1994. Today, our team brings together commercial, scientific and engineering expertise, to save our customers time, effort and budget.
Our international presence means that, wherever you are, we’re not far away.
Our products empower our customers to resolve highly complex, time-critical communication challenges.
We assist brands to rapidly understand and effectively engage with the full narrative relating to the brand ‘in the wild': to deliver competitive intelligence which leads to real commercial advantage.
Our products empower our customers to hone and prioritise messaging and media for maximum effect: to engage with engagement where that will have the most desirable impact on the issue at hand.
Our media-neutral engagement analytics assist focussed, topic-specific media and messaging planning: to empower our customers to craft cost-effective multi-channel media strategies with clarity and confidence.
Brief: analyse a UNHCR campaign, to quantify communications effectiveness, and prioritise investment of time and effort into media and partner relationships.
Brief: identify global best practice in the frequent flyer sector, to highlight opportunities for low-risk, high-value business expansion.
Brief: quantify engagement and identify opportunities for improving the effectiveness of a sports sponsorship program, for a major financial services brand.