Elisa Choy Keynote at AFTRS Re:Frame 2019

Elisa Choy from Strategic Data Central discusses how Significance Systems measures emotion and audience engagement in the Australian Film and TV industry. She demystifies big data to showcase examples of AI being applied to pre-production and post-production scenarios. Elisa’s keynote starts at 26:30

Selecting the next judge for MasterChef Australia – better decisions: simple, fast, accurate

Elisa Choy of Strategic Data Central looks at who the next judge of MasterChef should be – from the market’s perspective. It’s been 10 years. It’s time for a new dynasty for MasterChef Australia. It’s time for a strategic rebrand, which … Read More

25 Years After Social Media: A Reality Check

It’s 25 years—a generation—since the founders of Significance Systems, John Ricketts and Darrell Berry,  invented and named Social Media. Now, the Internet so pervades society that it constitutes a fabric that enables the instrumentation of our social world. Enough of … Read More

Knitting Narratives: How the Planet values Wool

Damien Madden of the Woolmark Company, and Dave McCaughan of AI.Agency, talk to us about making what they do matter more to the world. This is a modified version of a keynote presentation at IIex US.  “Australia lives on the sheep’s back”. It’s … Read More