Elisa Choy Keynote at AFTRS Re:Frame 2019

Elisa Choy from Strategic Data Central discusses how Significance Systems measures emotion and audience engagement in the Australian Film and TV industry. She demystifies big data to showcase examples of AI being applied to pre-production and post-production scenarios. Elisa’s keynote starts at 26:30

25 Years After Social Media: A Reality Check

It’s 25 years—a generation—since the founders of Significance Systems, John Ricketts and Darrell Berry,  invented and named Social Media. Now, the Internet so pervades society that it constitutes a fabric that enables the instrumentation of our social world. Enough of … Read More

Anti-‘social’. Dys-utility (And What to Do About It).

So, the original idea of Social Media — at least as we framed it in 1994/5 — was to make the social *structure* around content accessible and engageable — so you could interact with the other people who had engaged … Read More

‘Sex Toy MP’: prognosis poor.

MP Mark Garnier has been making headlines here in the UK — he’s under investigation into whether he broke ministerial rules after he admitted asking his secretary to buy sex toys.

We’d run a quick Narrative Analysis™ to see how he’s faring. Not well, as it turns out. … Read More