Anti-‘social’. Dys-utility (And What to Do About It).

So, the original idea of Social Media — at least as we framed it in 1994/5 — was to make the social *structure* around content accessible and engageable — so you could interact with the other people who had engaged … Read More

‘Sex Toy MP’: prognosis poor.

MP Mark Garnier has been making headlines here in the UK — he’s under investigation into whether he broke ministerial rules after he admitted asking his secretary to buy sex toys.

We’d run a quick Narrative Analysis™ to see how he’s faring. Not well, as it turns out. … Read More

Five Rules For Effective Queries

Google and its ilk rank by authority. Our platform — earth.ai — ranks by engagement, the driver of behaviour. Therefore, although you can use the same queries as you use in Search Engines, you may find that the tips here … Read More

“What would Jesus do about Artificial Intelligence?”

Ok, America, the Jesuit Review isn’t my go-to read on the psychology and sociology of AI. To be honest, I’d never heard of the publication, although its masthead claims it as “the leading provider of editorial content for thinking Catholics … Read More