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Author Archives: Darrell Berry
Elisa Choy Keynote at AFTRS Re:Frame 2019
Elisa Choy from Maven Data discusses how Significance Systems measures emotion and audience engagement in the Australian Film and TV industry. She demystifies big data to showcase examples of AI being applied to pre-production and post-production scenarios. Elisa’s keynote starts at 26:30
25 Years After Social Media: A Reality Check
It’s 25 years—a generation—since the founders of Significance Systems, John Ricketts and Darrell Berry, invented and named Social Media. Now, the Internet so pervades society that it constitutes a fabric that enables the instrumentation of our social world. Enough of … Read More
Anti-‘social’. Dys-utility (And What to Do About It).
So, the original idea of Social Media — at least as we framed it in 1994/5 — was to make the social *structure* around content accessible and engageable — so you could interact with the other people who had engaged … Read More