News & Views

25 Years After Social Media: A Reality Check

It’s 25 years—a generation—since the founders of Significance Systems, John Ricketts and Darrell Berry,  invented and named Social Media. Now, the Internet so pervades society that it constitutes a fabric that enables the instrumentation of our social world. Enough of … Read More

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Knitting Narratives: How the Planet values Wool

Damien Madden of the Wool Company, and Dave McCaughan of AI.Agency, talk to us about making what they do matter more to the world. This is a modified version of a keynote presentation at IIex US.  “Australia lives on the sheep’s back”. It’s … Read More

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Reducing the Strategic Risk to Your Business

Mark Jones of Riskloop explores how Significance Systems reduces the strategic risk in business, with particular focus on the mining industry. Mark was interviewed by Austmine — the leading industry body for the Australian Mining Equipment, Technology and Services (METS) sector, … Read More

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Country Brands: The Narratives Which Drive ‘Brand Thailand’ (And Its Competitors)

Dave McCaughan applies the Significance Systems platform and products, to understand Country Brands. He initially focuses close to (his) home: Thailand. Thailand is a brand. Like all brands, Thailand exists in a competitive world. Thai business people doing business internally or for … Read More

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