News & Views

Country Brands: The Narratives Which Drive ‘Brand Thailand’ (And Its Competitors)

Dave McCaughan applies the Significance Systems platform and products, to understand Country Brands. He initially focuses close to (his) home: Thailand. Thailand is a brand. Like all brands, Thailand exists in a competitive world. Thai business people doing business internally or for … Read More

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2017-2018: Happier Than You Think?

Dave McCaughan asks a few basic questions …. like, can 2018 be better than last year?  I spent a lot of time the last couple of days looking across my digital social network and the broader press looking at reviews … Read More

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Anti-‘social’. Dys-utility (And What to Do About It).

So, the original idea of Social Media — at least as we framed it in 1994/5 — was to make the social *structure* around content accessible and engageable — so you could interact with the other people who had engaged … Read More

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‘Sex Toy MP’: prognosis poor.

MP Mark Garnier has been making headlines here in the UK — he’s under investigation into whether he broke ministerial rules after he admitted asking his secretary to buy sex toys.

We’d run a quick Narrative Analysis™ to see how he’s faring. Not well, as it turns out. … Read More

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