"Marketers are publishing 800% more but engagement has declined by 89%"*
Sales and Marketing Are Evolving
to Social Selling and Content Marketing.
But making these work, is a challenge.
to Social Selling and Content Marketing.
Significance Content™
Content, Simplified.
Finding Powerful Content is Hard.
Significance Content™ is Fresh, Engaging, and Market-Proven.
Performance Improvement
Strong, engaging content, creatively deployed, brings performance benefits across Sales, Marketing and the business as a whole: it drives PR, fuels social media, feeds demand generation, and creates sales opportunities.
Thought Leadership
Everyone wants to work with the best. Content which consistently demonstrates expertise positions you as a credible industry resource. Thought leadership attracts, maintains and grows a loyal audience of potential customers, clients and partners.
Engagement
Emotionally and rationally stimulating content works harder. Emotional response drives behaviour — a tale so told that it quickens the pulse, stirs the spirit, and stands out for a greater impact.
Freshness
It’s a small world. Fresh thinking, and strong new voices achieve standout in the crowded echo-chamber of business communications. A novel point of view, strongly and engagingly expressed, wins and keeps attention from an audience tired of ‘the same old thing’.